Friday, July 21, 2006
  • Sherman: Search Inflation Likely

    KEYSTONE, COLO.--Prices for premium search terms will probably rise steeply in the next few years, predicted Chris Sherman, the keynote speaker on the first day of MediaPost's Search Insider Summit. Sherman said this inflation will be caused by the entry of more major brands into search marketing. ...Read the whole story

  • Search Execs: More Transparency Needed

    KEYSTONE, COLO.--Senior executives from Yahoo and Google said Thursday that the search industry hasn't shared enough information with search marketers and their agencies. "One area we're focused on is data. We haven't done the best job of letting you get access to that data," said Ron Belanger, senior director of channel strategy and development for Yahoo, at MediaPost's Search Insider Summit in Keystone, Colo. ...Read the whole story

  • Major Search Engines Split On Local's Place

    KEYSTONE, COLO.--Executives from the leading search engines took very different stances on the best way to approach local search during the first day of MediaPost's Search Insider Summit in Keystone, Colorado, with Google, MSN, and saying they will keep local search separate from their "core" search functions, but Yahoo planning on folding them together. ...Read the whole story

  • Dunkin' Brands Seeks Digital Agency

    Signaling its intention to ramp up online marketing efforts, Dunkin' Brands, Inc. said Thursday it's seeking a single agency to handle all of the company's digital marketing initiatives for its three brands, Dunkin' Donuts, Baskin Robbins and Togo's. ...Read the whole story

  • Google Profits Surge 110%

    Search giant Google Wednesday reported second-quarter net income of $721 million, or $2.49 per share excluding stock-based compensation--well above the $2.22 per share that analysts had predicted. ...Read the whole story

  • AOL Rolls Out Closed Captions

    AOL has started offering closed captions on select CNN news footage across its entire network. In addition to helping to make the Web more accessible for the deaf and hard of hearing, the captioning represents a potential benefit to members of AOL's wider audience when trying to access streaming video in public places. ...Read the whole story

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