• USAToday.com Overhauls Travel Section by Mark Walsh

    USAToday.com will relaunch its travel section today with a range of new or revamped features offering marketers increased advertising opportunities. The redesigned site will place greater emphasis on consumer input, travel tools and blogs. ...Read the whole story

  • Couric, Cruise Cause Traffic Spike by Wendy Davis

    Traffic to most news sites slowed the first week in September, which included the Labor Day holiday, compared to the previous five-day work week. But traffic at a handful of news sites--those owned by companies that made news as well as reported it--surged, according to new data by Nielsen//NetRatings. ...Read the whole story

  • LonelyGirl Dumps YouTube by Wendy Davis

    The serialized Web drama "LonelyGirl15" is moving from YouTube to the ad-supported site Revver, where the creators of the saga--now known to be fictional--stand to gain a cut of ad revenue from the clips. ...Read the whole story

  • AOL Offers Publishers Free Video Search by Wendy Davis

    Hoping to build its brand as a free video site, AOL is offering to distribute its video search engine to other Web publishers for free. AOL also is allowing video content owners to distribute their videos throughout the Web by submit feeds to the AOL video search engine. ...Read the whole story

omma hollywood Delivering Contextual Relevance Through Segmentation by Jonathan Mendez

Mass marketing in the digital age means marketing to many segments of the entire mass. In fact, we all know the very idea of "mass ... ...More

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