Wednesday, September 20, 2006
  • Yahoo Ad Growth Slows In September

    Yahoo expects to miss its third-quarter financial estimates because of slower advertising sales in the financial services and automotive sectors, top company executives said Tuesday. The announcement sent the Internet portal's stock down 11.2 percent and led a broader Nasdaq decline of 13.38 percent. ...Read the whole story

  • WSJ Preps Ad-Supported Mobile Service

    Aiming to create more ad inventory, Dow Jones intends to introduce several new initiatives later this year, including an ad-supported mobile platform for The Wall Street Journal. ...Read the whole story

  • Diller: To Continue Outsourcing Paid Search

    When IAC purchased search engine last year, one of the company's priorities was developing its own paid search platform for advertisers. But Barry Diller said Tuesday that the company has since changed its strategy. Now, he said, IAC is focusing more on drawing consumers to the site than selling its own pay-per-click ads to marketers. ...Read the whole story

  • Microsoft Upgrades Classifieds

    Microsoft is rolling out a new classifieds offering that will allow users to pay to create more in-depth listings to run in a featured ads section. ...Read the whole story

  • Study: Gamers Remember Ads, Brand Names

    Console gamers, who make up roughly 17 percent of the adult population, consume an above-average amount of media, according to a study released Tuesday by Universal-McCann. The agency also reported that gamers tend to be well-disposed toward product placement in movies and TV. ...Read the whole story

  • Feds Post Anti-Drug Videos On YouTube

    Following in the footsteps of commercial marketers and politicians, the federal government has realized the potential value of YouTube as a platform for disseminating messages to young people. Last week, the White House quietly began posting anti-drug ads from TV on the popular video-sharing site. ...Read the whole story

Getting Engaged: Survey Shows It's Still Work In Progress

Everyone's talking engagement. But its definition--and how to measure it--remains anything but universal. That's one reason recently conducted a survey of 110 marketing executives to solicit feedback on how they define, measure and track "engageme ...More

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