Yahoo expects to miss its third-quarter financial estimates because of slower advertising sales in the financial services and automotive sectors, top company executives said … Read the whole story

Everyone's talking engagement. But its definition--and how to measure it--remains anything but universal. That's one reason Advertising.com recently conducted a survey of 110 marketing … Read the whole story

Aiming to create more ad inventory, Dow Jones intends to introduce several new initiatives later this year, including an ad-supported mobile platform for The … Read the whole story

When IAC purchased search engine Ask.com last year, one of the company's priorities was developing its own paid search platform for advertisers. But Barry … Read the whole story

Microsoft is rolling out a new classifieds offering that will allow users to pay to create more in-depth listings to run in a featured … Read the whole story

Console gamers, who make up roughly 17 percent of the adult population, consume an above-average amount of media, according to a study released Tuesday … Read the whole story

Following in the footsteps of commercial marketers and politicians, the federal government has realized the potential value of YouTube as a platform for disseminating … Read the whole story