• Microsoft Consolidates Ad Sales

    Aiming to streamline its ad sales, Microsoft Corp. is launching a new division, Microsoft Digital Advertising Solutions, that will allow marketers to purchase ad inventory across all of the company's various properties--including MSN, the adCenter paid search platform, PCs, Xbox Live, and Web-enabled mobile phones--from one sales rep. ...Read the whole story

  • Media Execs Address Rapid Pace Of Change Online

    Yahoo last week stunned Wall Street with the announcement that it was seeing softness in auto and financial services ad sales--yet overall, the Internet is poised to claim 6 percent of all ad dollars this year, according to a new online ad forecast by eMarketer. That's one of the key findings that eMarketer CEO Geoff Ramsey will present today at MediaPost's OMMA Conference & Expo in New York City. ...Read the whole story

  • Future Internet to Create 'Virtual' Addicts?

    If people find social sites like MySpace and online role-playing games engrossing now, just wait. By 2020, people will spend more time online in connected, virtual worlds that will boost productivity but may lead to addiction problems. ...Read the whole story

  • MTV To Acquire 'Guitar Hero'

    Aiming to boost its online properties, Viacom's MTV Networks has agreed to purchase Harmonix, the video game development house responsible for the popular "Guitar Hero," for $175 million. ...Read the whole story

  • AOL To Restructure, Appoint Chief Privacy Officer

    AOL is replacing its main business units with smaller groups, giving greater autonomy to product managers as the Internet company shifts to an advertising-based business model. ...Read the whole story

  • It's Not Personal, It's Business

    There was widespread rioting across the Middle East following the Fox announcement that it would produce as many as a dozen films a year aimed ... ...More



Brand Advertising and Google: Relevancy vs. Targeting

Although it is clearly the goal of Microsoft, Yahoo and Google to become one-stop shops for advertisers and it is absolutely the goal of brand ... ...More

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