When it comes to Web video ads, a panel of online advertising and media executives agreed that shorter is better. Given the short attention … Read the whole story
Yahoo has been seeing soft ad sales in the last few weeks, but Fox Interactive Media isn't experiencing a similar downturn, said Ross Levinsohn, … Read the whole story
NBC Universal will launch a daily talk show in December, "iVillage Live," that will be broadcast simultaneously on its local stations and on the … Read the whole story
Marketers might want to run their ads on blogs, networking sites and other social media. But they're going to have to step up creative … Read the whole story
A small but passionate group of opinionated and media-savvy consumers between the ages of 13 and 34 have a profound effect on marketing through … Read the whole story