When it comes to creating Web ads, loosen up, take risks, and go interactive. That's the advice a panel of agency creative directors offered … Read the whole story
Games built around a brand, or advergames, are often a better option for marketers than placing ads within a game, a panel of executives … Read the whole story
Mobile advertising is starting to gain traction--but won't make up a significant portion of mobile content revenues for at least three more years, say … Read the whole story
YouTube has pulled back from a claim made last week that its new digital policing system will be able to prevent users from posting … Read the whole story
Fallon's online campaign for Georgia Pacific's Brawny paper towels brand took Best in Show at the 2006 OMMA Awards Tuesday night in New York. … Read the whole story