• Merrill Lynch Recommends aQuantive, Cites Growth In Digital Media by Joe Mandese

    In an update on the global advertising and marketing services industry issued Thursday by the equities research team at Merrill Lynch, the securities firm recommended investors begin acquiring shares of aQuantive, citing it as strong play as marketers accelerate the shift in marketing expenditures to digital media. ...Read the whole story

  • Edelman Reveals Two More Wal-Mart 'Flogs' by Tom Siebert

    Public relations firm Edelman, which last week pledged to be more transparent in its involvement with client-related blogs, Thursday revealed it is behind two more 'flogs,' or fake blogs, created on behalf of Wal-Mart. Until the new disclosures, both blogs appeared to have been created and contributed to by independent supporters of the big box retailer. ...Read the whole story

  • Google Q3 Profit Doubles by Shankar Gupta

    Google's earnings continued to beat Wall Street's expectations, with its third-quarter profits nearly doubling from last year, the search giant announced Thursday at its quarterly earnings report. Google sites generated $1.63 billion in the third quarter, up 84% from $885 million from the same period in 2005. The vast majority of Google site earnings come from its pay-per-click search ad business, according to company CEO Eric Schmidt. ...Read the whole story

  • Target Sponsors New Video On ELLEgirl.com by Wendy Davis

    ELLEgirl, which earlier this year shuttered its print operations in favor of online-only distribution, will relaunch Monday with original video, mobile text alerts and new personalization features. The video clips will include a series about four readers who hope to break into the modeling industry, a segment about women students at a Tufts University engineering program, and previews of the Fox television show "The O.C." ...Read the whole story

  • AOL Checks Into Sheraton by Mark Walsh

    AOL is getting into the hotel business--sort of. The Internet portal has created a co-branded site with Four Points by Sheraton, a budget hotel chain, that will give guests free access to AOL videos, news, music and other content. The new site is being tested first at the Sheraton Manhattan Chelsea Hotel in New York before potential rollout to other Four Points hotels. ...Read the whole story

  • KOL, Red Relaunch As Free Portals by Shankar Gupta

    AOL next week will relaunch its kids' service KOL and teen service Red, making both sites available for free Web-wide. The move is part of AOL's larger strategy to draw visitors to sites that previously were open only to subscribers. ...Read the whole story

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