The Web sites of CNN and The History Channel have held back from running ads promoting the upcoming U.S. release of "Death of a President," the controversial film depicting the fictional assassination of George W. Bush, according to an interactive agency handling the movie's online campaign. Jason Klein, co-CEO of Special Ops Media, said that CNN had declined to run the ad this week pending approval of its editorial division, while The History Channel, owned by A&E Networks, refused the ad based on its creative content. ...Read the whole story
Freewebs.com, which makes software that allows people to create their own Web sites and blogs, has opened a New York office to expand brand advertising on its network of sites. The five-person New York office of Silver Springs, Md.-based FreeWebs is led by Vice President of Advertising Chris Cunningham, formerly vice president of sales at Bolt Media. ...Read the whole story
CBSNews.com has started supplementing its news stories with information from reference site Answers.com, under a new deal between the companies. Mike Sims, director of news and operations for CBSNews.com, said the feature grew out of viewer requests made to Katie Couric, who recently replaced Dan Rather as the "CBS Evening News" anchor. ...Read the whole story
MTV is resurrecting "Road Rules," canceled in 2004, with new interactive elements. The new incarnation of the series calls on Web users to vote on which cast members will have to participate in elimination showdowns. ...Read the whole story
When it comes to surfing on cell phones, Europeans are bigger Web enthusiasts than Americans. Twenty-nine percent of Europeans regularly use their mobile phones to access the Internet, compared to 19% of those in the United States. ...Read the whole story
The huge influence of search engines and search engine marketing cannot be underestimated. Targeting consumers via online marketing now accounts for around 60 per cent ... ...More
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