• Edelman Urged To Overhaul Wal-Mart Flogs by Tom Siebert

    Public Relations agency Edelman will likely need to completely overhaul its online blogging strategy for its large retail client Wal-Mart if it hopes to maintain its membership in the Word of Mouth Marketing Association. ...Read the whole story

  • MMA Updates Guidelines, Restricts Marketing To Children by Mark Walsh

    The Mobile Marketing Association today released its revised industry guidelines for consumer best practices, updating or adding new rules on marketing to children, shortcodes and viral marketing. The MMA guidelines, setting out accepted wireless industry practices, are updated twice a year by a committee made up of members representing wireless carriers, aggregators and content providers. ...Read the whole story

  • E-Commerce Visits Rise 12% by Wendy Davis

    More than 19.2 million Web users visited e-commerce sites from home on the day after Thanksgiving, marking a 12% increase from last year, according to measurement company Nielsen//NetRatings. That increase, however, was modest compared to last year, when visits to shopping sites surged 29% according to Nielsen//NetRatings. ...Read the whole story

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