• BitTorrent, Wal-Mart To Open Online Video Stores by Wendy Davis

    The downloadable movie space grew more competitive this week, as peer-to-peer service BitTorrent and retailer Wal-Mart announced new deals to sell movie downloads. The wide array of alternatives has left consumers with numerous options for video downloads, but average Web users haven't started purchasing the downloads. ...Read the whole story

  • Report: Google Testing New Display Ad Network by Shankar Gupta

    Google appears to be testing a new display ad network that will sell ads on a cost-per-thousand impression basis, according to a report that surfaced this week on the blogosphere. Google denied the report. ...Read the whole story

  • IAB Launches New Campaign Touting Web Ads by Mark Walsh

    Under the tagline "Media More Engaging," the Interactive Advertising Bureau is launching a campaign to promote the benefits of online advertising. To help develop the campaign, the IAB hired Luntz, Maslansky Strategic Research, owned by The Omnicom Group, to conduct qualitative and quantitative research to understand how marketers view interactive advertising. ...Read the whole story

  • BBDO Picks Up Mercedes by Gavin O'Malley

    Mercedes-Benz on Wednesday announced plans to delegate a significant portion of its global business, including interactive duties, to Omnicom Group's BBDO. ...Read the whole story

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