• HuffPo Poaches Revenue Officer From Advertising.com by Gavin O'Malley

    Setting its sights on revenue opportunities beyond ad sales, The Huffington Post in January will bring on James Smith as its first chief revenue officer. Smith is leaving his present post as chief of publisher services at Advertising.com, where he oversees the AOL unit's broad network of business partnerships. ...Read the whole story

  • AOL Restructures, COO Grant To Oversee Programming, Products, Ad Sales by Wendy Davis

    In the wake of the resignations of three top executives, AOL Monday announced a broad restructuring of its management team. The biggest organizational change is that executives in charge of key divisions including programming, ad sales, instant messaging, and wireless will now report to Ron Grant, the newly named president and chief operating officer. ...Read the whole story

  • PayPerPost Orders Bloggers To Reveal Sponsorships by Shankar Gupta

    Controversial blog word-of-mouth marketing company PayPerPost, which connects bloggers with marketers that are willing to pay for coverage of their products, Monday began requiring its bloggers to disclose the fact that they receive sponsorship money. ...Read the whole story

  • MySpace Takes Profiles Mobile With Cingular by Mark Walsh

    Highlighting wireless carriers' growing battle to stockpile popular media properties, Cingular Wireless and Sprint Monday announced separate mobile content deals. Cingular has begun offering a wireless version of MySpace that lets users upload photos, edit their profiles, add friends and send and receive MySpace messages for an extra $2.99 a month. Separately, Sprint has added a mobile version of "The Ellen DeGeneres Show," that includes her daily monologue, show highlights and special remote segments for Sprint Power Vision subscribers. ...Read the whole story

  • comScore: College Crowd Propels MySpace Past Yahoo by Mark Walsh

    College students held the key to MySpace's Internet ratings triumph over Yahoo for the first time last month, according to comScore Media Metrix. That prized demographic accounted for 12% of the page views on Fox Interactive Media sites (including MySpace), while only 6% of Yahoo's page views come from the college crowd, according to new research released Monday by comScore. ...Read the whole story

  • 'L Word' To Launch Social Networking Spin-Off by Wendy Davis

    The Showtime series "The L Word" has spawned a new social networking site based on one of the show's storylines. The site, OurChart.com, is slated to launch Jan. 7--the same day as the premiere of the fourth season of the series. ...Read the whole story

  • Orkin Names SendTec Online Agency of Record by Shankar Gupta

    After a three-month review, pest-control firm Orkin has retained search engine marketing firm SendTec as its online agency of record. Rob Crigler, director of interactive marketing for Orkin, said the company anticipates upping its online marketing budget. ...Read the whole story

  • How To Evaluate A Network Buy by Jeff Hirsch

    Marketers have long recognized the value ad networks can provide, but the same force that is driving marketers to networks--cost--can prevent them from maximizing the ... ...More

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