Setting its sights on revenue opportunities beyond ad sales, The Huffington Post in January will bring on James Smith as its first chief revenue … Read the whole story
Marketers have long recognized the value ad networks can provide, but the same force that is driving marketers to networks--cost--can prevent them from maximizing … Read the whole story
In the wake of the resignations of three top executives, AOL Monday announced a broad restructuring of its management team. The biggest organizational change … Read the whole story
Controversial blog word-of-mouth marketing company PayPerPost, which connects bloggers with marketers that are willing to pay for coverage of their products, Monday began requiring … Read the whole story
Highlighting wireless carriers' growing battle to stockpile popular media properties, Cingular Wireless and Sprint Monday announced separate mobile content deals. Cingular has begun offering … Read the whole story
College students held the key to MySpace's Internet ratings triumph over Yahoo for the first time last month, according to comScore Media Metrix. That … Read the whole story
The Showtime series "The L Word" has spawned a new social networking site based on one of the show's storylines. The site, OurChart.com, is … Read the whole story
After a three-month review, pest-control firm Orkin has retained search engine marketing firm SendTec as its online agency of record. Rob Crigler, director of … Read the whole story