In a bold move that reconfigures the digital hierarchy of Madison Avenue, Paris-based agency holding company Publicis Wednesday announced a deal to acquire online … Read the whole story

The merger of Digitas with Publicis' interactive media assets creates a new digital media powerhouse, the likes of which has not been seen on … Read the whole story

Publicis' acquisition of Digitas offers a rare glimpse into the real market value of pure-play digital agencies. At $1.3 billion, the cash deal represents … Read the whole story

NYTimes.com, the digital arm of The New York Times, plans to bring on Murray Gaylord as vice president of marketing by Jan. 8. Gaylord … Read the whole story

Nearly 70% of online conversations about product placement in movies, TV and games monitored were neutral or positive, according to a study released Wednesday … Read the whole story

Social networking company Cyworld USA is pairing with NBC to create a profile page and other community features around a popular character on the … Read the whole story

With approximately 354.5 billion page views through Nov. 30, Yahoo was the most trafficked Web property of the year, according to new data released … Read the whole story