Microsoft is currently testing a keyword analytics tool, code-named "Gatineau," to compete with Google's free analytics offering, Google Analytics. The product is slated for … Read the whole story

As reported earlier this month by OMMA Magazine, independent agency AKQA has hired Scott Symonds to serve as executive media director. The shop confirmed … Read the whole story

In the midst of a rapidly changing music subscription market, AOL is ditching its own service and replacing it with Napster, the companies announced … Read the whole story

Citigroup tonight will sponsor a Webcast to accompany the Golden Globe awards, which will be streamed tonight on MSN. MEC Entertainment, the branded entertainment … Read the whole story

E-mail sites claimed just 44.2% of online display ads last month--down from November's 47.5% and October's 51.1%, according to new data by Nielsen//NetRatings AdRelevance. … Read the whole story