• NAD: Ads On YouTube Bound By Usual Rules by Wendy Davis

    Video ads on YouTube must meet the same standards for truth and accuracy as ads in other media, the National Advertising Division of the Council of Better Business Bureaus ruled in a decision released Thursday. The ruling marked the first time the NAD--the investigative arm of the ad industry's self-policing operation--considered claims of false advertising on video-sharing sites. ...Read the whole story

  • Analysts Not Sold On AOL, QVC Partnership by Gavin O'Malley

    Testing a classic cable staple online, AOL will launch its first streaming video channels with clips from home shopping network QVC. Industry analysts were skeptical about the new offering. "AOL has this legacy of mainstream customers who might have time for this, but it's not exactly riveting, original content," said Inside Digital Media analyst Phil Leigh. ...Read the whole story

  • YouTube Streams Sundance Festival Clips by Erik Sass

    YouTube, the popular online video file-sharing site, is partnering with the Sundance Film Festival to promote the event by reposting coverage from the Sundance Channel's video coverage. The first content appeared Thursday, the first day of the festival. After the festival ends, YouTube will continue posting clips from Sundance series, films and documentaries. ...Read the whole story

  • Pandora Tests In-Stream Audio Ads by Shankar Gupta

    Internet radio service Pandora.com this week concluded its first test of in-stream audio ads. The nine-day test, touting McDonald's, was met with a mixed reaction by the site's users. ...Read the whole story

  • That Slope Is Just Getting Slipperier by George Simpson

    As if air pollution, astronomical real estate prices and the possibility of running into The Donald weren't reason enough to sprint to suburbia, here comes ... ...More

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