NBC today is extending "Heroes" online, with new original content, including commentary by cast members. The initiative is sponsored in part by Nissan, which has already received significant product placement in the show. ...Read the whole story
Google is in discussions to purchase in-game advertising company Adscape Media, according to a report in The Wall Street Journal. Adscape Chairman Bernard Stolar reportedly said he has held talks with several companies, but hasn't yet signed any deals. ...Read the whole story
MySpace has launched a community page featuring videos of actors, athletes, artists and other celebrities interviewing one another. New Line Cinema is sponsoring the section. ...Read the whole story
In the pursuit of more page views, Yahoo on Friday debuted a new personal finances section with added original content and money management tools. Among other new features, Yahoo is offering advice columns from 13 financial writers and a personal finance glossary. ...Read the whole story
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