Wednesday, February 21, 2007
  • IAB Opens D.C. Branch, Hires Lobbyist

    The Interactive Advertising Bureau has opened a Washington, D.C. office and hired its first in-house lobbyist, Mike Zaneis. He's charged with representing the interactive ad industry in Washington on matters like anti-spyware legislation, proposals to tax e-commerce transactions and laws that would require Internet companies to retain data about consumers. ...Read the whole story

  • Yahoo Rich Media Snafu Appears Limited To PointRoll

    Following disclosure of a memo sent by PointRoll to advertisers warning of rich media ads being pulled on Yahoo, two other rich media vendors--DoubleClick and EyeWonder--said Tuesday they had not experienced any similar problems involving placements on the Web portal. DoubleClick and EyeWonder together account for nearly one-third of rich media ad impressions on Yahoo, while PointRoll accounts for around two-thirds. ...Read the whole story

  • Joost Deal To Bolster Viacom Ad Inventory

    The new distribution deal between Viacom and Internet TV startup Joost won't just give Joost a strong content offering when it launches later this quarter. The deal also is expected to give advertisers a good deal of new online video inventory. ...Read the whole story

  • Burst: Two In Three Book Travel Online

    Two-thirds of Web users who plan to travel in the next three months will do their travel research and buy tickets or book hotels online, according to a new study by Burst Media. Almost half of 2,100 people surveyed said the Internet will be their primary travel resource, while two-thirds said they would research and make a travel-related transaction online. ...Read the whole story

  • A&E Taps Adtech For Ad Serving

    A&E Television Networks, which previously worked with ad-serving company Falk eSolutions, has signed Adtech to serve display ads on all its TV property Web sites, including AETV.com, History.com and Biography.com. ...Read the whole story