• IBM To Media Companies: Loosen Grip On Content by Mark Walsh

    To deal with threats from new digital competitors, IBM's media-consulting arm recommends that traditional media companies focus fanatically on consumers and embrace new technologies and business models. In its new report, "Navigating the Media Divide," IBM says that mainstream media companies should allow the legal reuse of content for mash-ups, overdubs and other ways "that celebrate their favorite branded content in new and creative ways." ...Read the whole story

  • PayPerPost Recruits 'Link Love' by Shankar Gupta

    Controversial viral marketing firm PayPerPost has launched an affiliate program aimed at recruiting new bloggers who will link to existing entries. The initiative, unveiled Wednesday, was met with criticism from some word-of-mouth marketing experts. ...Read the whole story

  • Times Online Ad Revenue Grows 26% by Gavin O'Malley

    Thanks to strong growth in both display and classified advertising, Web ad revenues for The New York Times Company's major media groups rose 26.2%. Overall, however, revenue at the company was nearly flat. ...Read the whole story

  • ValueClick Q4 Profits Nearly Double by Gavin O'Malley

    Beating its own guidance, online ad network ValueClick on Wednesday reported fourth-quarter revenues of $160.4 million, up from $116.6 million in the year-ago period. Net income was $22.1 million, or 22 cents a share, up from $14.2 million, or 14 cents a share, in the year-ago period. ...Read the whole story

  • DoubleClick: Four In 10 Rely On Web For Political Info by Shankar Gupta

    Americans are increasingly turning to the Internet for political information, according to a study released Wednesday by DoubleClick. Forty-two percent of 1,047 U.S. adults surveyed by the company's Performics division said they intended to use the Web for information about the 2008 elections more than they did in 2004. ...Read the whole story

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