• TNS Buys Its Way Into Analysis, Social Media With Cymfony by Laurie Petersen

  In a reflection of the growing influence of consumer-generated media on brand perception and peformance, TNS Media Intelligence has acquired Cymfony, a leading marketing analytics company that monitors online social media and blogs. ...Read the whole story

• Piper Jaffray Dubs Emerging Media Trend 'Communitainment' by Tobi Elkin

  Investment bank Piper Jaffray projects that half of all content consumption over the next decade will take the form of "communitainment"--blend of communication, community and entertainment. IM, social networking, photo and video-sharing sites are fueling the trend. Advertisers that want in must find a way to align with consumers' interests. Separately, the bank projects global online advertising is poised to reach $8.1 billion by 2011. ...Read the whole story

• Podvertising To Grow Fivefold, But Remain Niche by Gavin O'Malley

  Advertising on podcasts will remain a niche channel through 2011--albeit a $400 million niche. New research from eMarketer projects a fivefold podvertising spending increase over the next five years. ...Read the whole story

• IFILM's Oscar Presentation Goes Back To 1935 by Shankar Gupta

  While viewers were tuned into the Oscars last night, IFILM created a show of its own and provided the tools for bloggers to do so as well. ...Read the whole story

• Wireless Internet Access Becoming More Common by Mark Walsh

  More than one-third of Internet users have connected wirelessly, reports the Pew Internet Project, with many doing it away from home or work. A quarter now say they have an Internet-enabled cell phone. ...Read the whole story

• Experts Assess Long-Term Toll On KFC/Taco Bell Of Rats Gone Wild Video by Karlene Lukovitz

  You didn't have to live in Manhattan to witness the pack of brazen rats taking over a Greenwich Village KFC/Taco Bell restaurant on Friday morning. The video was well on its viral rounds by lunchtime. What will the long-term brand impact be? ...Read the whole story

• MediaPost Realigns Online, Marketing And Magazine Teams
• Los Angeles Times Upgrades Online Travel Companion

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Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
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