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Digital Shops Exploiting General Agency Skill Gaps
The Web and related digital technologies are exposing major weaknesses in traditional agency skill sets, a new Forrester Research study reports. Among the trends: Marketers turning to digital shops for their "traditional" agency work. ...Read the whole story
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MSNBC.com Tees Up FirstPerson
In the Web 2.0 world, everybody has a story. MSNBC.com has tapped into the trend with the launch of FirstPerson, a feature that enables consumer-generated storytelling by inviting readers to upload stories, video and photos related to their passions. Rich media advertising opportunities will follow. ...Read the whole story
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eMarketer: Online Ad Spending Growth To Slow
It had to happen sometime. Market research firm eMarketer is forecasting online ad spending growth will slow to less than 19% this year after three straight years of more than 30% gains. ...Read the whole story
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Google Will Fling Open Kimono On AdSense Network
Google will begin telling its advertisers where their ads run across the AdSense publisher network, a move that provides some transparency heretofore absent in the search giant's contextual advertising product. ...Read the whole story
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YouTube Taps NBA To Harness Basketball Fan Passion
In its second content partnership with a major professional sports league, YouTube has struck a deal with the National Basketball Association to start a branded NBA channel. Fans will be able to upload videos of their own moves. ...Read the whole story
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ComScore Confirms Panama Boosted Yahoo Search Clicks
It's official, judging by comScore data. Yahoo's search ads are getting more clicks since the launch of Panama, its upgraded search marketing product. ...Read the whole story
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Help Wanted: Brand Saboteurs
I'm not suggesting that I smell a rat here. But am I the only one who thought just how easy it would be to commit ... ...More
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