• Quigo Teams With Pixsy To Offer Multimedia Search by Laurie Petersen

  Contextual pay-per-click advertising company Quigo will introduce video search capabilities to its network of Web partners later this year through a deal announced today with Pixsy Corp., a multimedia search platform. ...Read the whole story

• Ford Gives Edge To Mobile For Creating Engagement by Mark Walsh

  A four-month-old mobile campaign from Ford Motor Co. is generating higher engagement for the Edge crossover vehicle than its Web site. That is a growing trend, according to the agency that created the campaign, which is rolling out in Europe. ...Read the whole story

• Digital Music Mashups Remain Fraught For Marketers by Tobi Elkin

  A panel at Digital Music Forum East explored the challenges for marketers trying to navigate the digital music space and partner with established online music and video hubs. Even giants like Miller Brewing are trying to figure out which programs work, how to execute them, and how to measure effectiveness. ...Read the whole story

• iVillage Taps Electronic Arts For Casual Games Channel by Shankar Gupta

  Women's lifestyle portal iVillage will launch a games channel featuring syndicated titles from Electronic Arts' casual games property Pogo. The deal taps into the demographic appeal of short-form games to older women. ...Read the whole story

• Video Plays Key Role In Digital Magazine Future by Erik Sass

  Online video isn't yet a profit center for many magazine publishers, but it should achieve profitability in the near future, according to a panel discussing online video at an MPA event. Warned one editor: "If you don't have video, you can't have viewers. It's as simple as that." ...Read the whole story

• Sponsors And TV Shows Get Lift From Online Viewership by Laurie Petersen

  Viewers who watch TV shows on network Web sites tend to favor the sponsoring brands--and many also watch the show more often on TV, reports a new study suggesting that the crossover TV-Web audience is worth cultivating, and has plenty of room to grow. ...Read the whole story

• Roo Group To Acquire P2P Service Provider Wurld Media by Gavin O'Malley

  Setting its sights on bandwidth-efficient peer-to-peer distribution, broadband services company Roo Group has agreed to buy the assets of legal P2P service provider Wurld Media. The deal is expected to boost Roo's social networking, e-commerce and digital rights management offerings. ...Read the whole story

• Magazines Launched 150+ Digital Initiatives In 2006
• Carat Fusion Promotes Cornfeldt To VP/General Manager

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