• Viral's Not For Just Anyone: 50% In Survey Rate It Fad For The Lucky Few by Laurie Petersen

  You say you want an Evolution? Viral marketing may be on the lips of a lot of media people in the wake of successes like the Dove campaign, but 50% of respondents to a MediaPost/Dynamic Logic survey say it's not something any marketer can or should try to pull off. ...Read the whole story

• Metacafe Teams With Bochco For Video Confessions Channel by Gavin O'Malley

  Online video startup Metacafe is attempting to bring a little gravitas to the world of consumer-generated media with a video confessions channel created by Hollywood producer Steven Bochco. ...Read the whole story

• March Madness Advertisers Play With Ambitious Executions by Tobi Elkin

  Online video has raised the level of consumer engagement with advertisers for this year's March Madness on Demand, says CBS Interactive's COO. Agencies are using the high-profile event as a showcase to try out some unique executions. ...Read the whole story

• Podcast/Blog Ad Network Focuses On Boomers by Tobi Elkin

  Personal Life Media, a blog ad and podcasting network for socially-conscious boomers, launches today with 15 custom-created shows on topics for "cultural creatives" ranging from life coaching to green living to sex. Entrepreneur Susan Bratton is behind the venture. ...Read the whole story

• Brightcove Partners With Video Analytics Start-Up by Shankar Gupta

  Internet TV company Brightcove this week is expected to announce a partnership with Visible Measures, a start-up Web video analytics firm that just closed a $5 million round of venture funding. ...Read the whole story

• NetRatings Results Reveal Plenty of Net, Income by Joe Mandese

  Media research services can be healthy, high-margin businesses, but online audience researcher NetRatings' 2006 earnings results go a long way toward explaining why research giant Nielsen Co. opted to acquire the balance of NetRatings. ...Read the whole story

• Automakers Expected To Put 14% of Ad Dollars Online by Kelly Shermach

  Automakers, dealers and after-market vendors will account for $2.69 billion, or nearly 14% of the dollars to be spent on Internet advertising and marketing in 2007. ...Read the whole story

• Revenue Science Names Hurwitz East Coast Sales Director
• Ruckus Network Taps Tremor Media
• MTV Networks Licenses Rapt Monetization Platform
• Gumby Classics Go Digital For 50th Anniversary

Recent Most Read Stories

• Google Plans To Transition Brands Into Content-Driven Advertising
• Mobile Ad Results In Line With Rich Media
• Google Revamps AdMob Network
• USA Network Embraces Multiplatform, 2-Screen Engagement
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• Mozilla Puts Cookie-Blocking On Hold
• Beyond Firefox 22, A New Display Opportunity Awaits
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Ford, Jeep, Chevy Top Digital Auto Brands
• The Bid Management Tools Arms Race

Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
• More Issues »