• Rx For Health Marketers: Gold Mine In Reaching Seniors Online by Gavin O'Malley

    A virtual gold mine awaits online marketers in the health care sector--if they effectively reach seniors ages 50 and up, according to findings from a new study conducted by media agency GroupM and research firm Millward Brown. ...Read the whole story

  • Google Tests Cost-Per-Action Ads by Shankar Gupta

    Search giant Google has launched another limited beta of pay-per-action advertising--a model that allows advertisers to pay for a specific consumer activity, like signing up for a newsletter or making a purchase. ...Read the whole story

  • Agencies Need To Optimize Hyper-Personalized Media Future For Clients by Tobi Elkin

    HOLLYWOOD, CA. -- Agencies are scrambling to address client challenges in an increasingly hyper-personalized media landscape, says Bant Breen, president, Interpublic Futures Marketing Group, speaking at the OMMA conference. To help marketers navigate the world of emerging media, agencies need to structure the media landscape. ...Read the whole story

  • DoubleClick: Video Ads Get Boost From Web Surfers by Gavin O'Malley

    Video spots just got a bit of good news. According to new research from DoubleClick, 8% of Web surfers are interacting with video ads. The interaction rate is the "all in" metric, including the sum total of all interactions that people have with video ad units. ...Read the whole story

  • Expansion Mode: iCrossing Acquires Sharp Analytics by Gavin O'Malley

    Search-engine marketing firm iCrossing is on a roll. It has agreed to acquire Sharp Analytics. This move combines iCrossing's digital-marketing services with Sharp's proprietary marketing dashboard technology, SharpView. The acquisition marks one of several recent iCrossing expansions since the addition of Don Scales, former CEO of Omnicom's Agency.com, as president. ...Read the whole story

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