• NBC Universal/News Corp. Create Network To Distribute And Monetize Online Content by Laurie Petersen

    In a move to wrest back control of their content, protect intellectual property, and generate ad revenue, NBC Universal and News Corp. announced a new venture to distribute video content over a network estimated to reach 96% of all U.S. Internet users. Success, say observers, will depend on how many other media companies join in and whether the parents can work together in the long run. ...Read the whole story

  • Advertisers Responsive To NBC/News Corp.'s 'Largest Ad Platform On Earth' by Gavin O'Malley>, <Author: Laurie Petersen

    Promising online reach and scale combined with premium programming, the unnamed NBC/News Corp. joint video-sharing venture quickly tapped into existing relationships to come up with a slate of blue-chip advertisers for yesterday's launch announcement, including General Motors and Intel. ...Read the whole story

  • In A First, Yahoo Appoints VP To Fight Click Fraud by Shankar Gupta

    The man who used to represent Yahoo in its click-fraud litigation is now the advertiser's advocate. In a first, Yahoo named Reggie Davis vice president of market quality, overseeing the fight against click fraud and the increase of transparency on Yahoo's search listings marketplace. ...Read the whole story

  • Creator of '1984' Anti-Hillary Ad Outed, Resigns by Shankar Gupta

    The creator of a YouTube-hosted anti-Hillary Clinton ad mimicking the famous "1984" Apple spot and ending with the Barack Obama campaign URL was outed this week on a blog, and subsequently resigned his job at a political interactive consultancy. ...Read the whole story

  • Google King Of All Media? An OMMA Debate by Tobi Elkin

    Will Google take over every aspect of media as we know it--online, offline, mobile, out-of-home, in-store, and forms that haven't yet emerged--or will it find an entirely new game? A panel of pundits debated the question earlier this week at OMMA Hollywood. (Bonus video coverage) ...Read the whole story

  • Competition In Online Travel Forces Site Upgrades by Karlene Lukovitz

    The fiercely competitive online travel bookings market is resulting in a flurry of "value-added" site upgrades--ranging from Zagat hotel reviews on Priceline to branded "TLC" (tender-loving care) on Orbitz. ...Read the whole story

  • The Sorry CEO by George Simpson

    There is nothing more au courant than CEOs issuing blog-like mea culpas from their corporate Web sites. It is all the rage (due, I guess, ... ...More

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