At least when it comes to mobile content that doesn't require fast networks or high-end devices, European and American consumption habits are more similar … Read the whole story

A recurring theme at this week's Virtual Worlds Conference in Manhattan was the idea of targeted experimentation--the notion that marketers can only profit from … Read the whole story

In an enterprising story earlier this week, Brandweek's Steve Miller reported that "General Motors dealers are mad as hell and they're not going to … Read the whole story

Just 5% of Americans with broadband Internet access are choosing to use their cell phones or PDAs to access the Web, according to Media-Screen … Read the whole story

Despite sluggish consumer adoption, the mobile universe is rapidly being shaped by the efforts of aggressive search companies and advertisers. Read the whole story