• Hachette Jumpstarts Digital Auto Ad Expertise With $110 Million Deal by Laurie Petersen

  The parent of automotive brands CarandDriver.com, RoadandTrack.com and CycleWorld.com is accelerating its advertising scale and expertise in the online car buyer market by acquiring Jumpstart Automotive Media for up to $110 million. ...Read the whole story

• Consumer Data Giant Experian Picks Up Hitwise by Tobi Elkin

  Aiming to offer its clients deeper digital marketing intelligence, consumer data behemoth Experian is acquiring Hitwise, the Web competitive tracking company, for $240 million. ...Read the whole story

• MySpace "Shoot The Rapper" Banners Link To Virginia Tech Shooting Victims by Gavin O'Malley

  The Web is notorious for inappropriately matching content with ads. It's happened again with the Virginia Tech tragedy, as MySpace ads encouraging visitors to "Shoot the Rapper, win $5,000" are appearing alongside profiles of students who lost their lives this week. ...Read the whole story

• Honeymoon Is Over For Social Networks by Gavin O'Malley

  Competition is fierce among social networking sites trying to reach the critical mass of audience necessary for commercial success -- and those that fail to start generating revenue will be forced to bow out of the race this year, predicts In-Stat. ...Read the whole story

• Major Crises Catalyze Interactive News Capabilities by Tameka Kee

  Traditional news organizations typically spring into action online in the wake of significant breaking news events. Using paid search keywords to attract traffic and turning to user-generated content to flesh out reports were both on display during this week's coverage of the Virginia Tech shooting. ...Read the whole story

• Havas' Media Contacts Signs Global Ad-Serving Deal With aQuantive's Atlas by Gavin O'Malley

  Insisting the deal does not mean a move away from DoubleClick in the wake of the Google acquisition, Media Contacts, the interactive arm of Havas, has signed an ad-serving deal with the Atlas unit of aQuantive. It covers more than 400 clients -- including Dell, Nike and Air France. ...Read the whole story

• Click Fraud Hits 14.8% For 1Q 2007: Click Forensics by Tameka Kee

  Click Forensics reported an average industry click fraud rate of 14.8% for the first three months of 2007 -- the highest reported rate since the firm started tracking click fraud a year ago. ...Read the whole story

• Mochila Launches AdMatch Video Player by Tobi Elkin

  Mochila, an online media marketplace for publishers of print, audio, video and photo content, has launched AdMatch Player -- an ad-supported video player that enables publishers to create and deliver customized video experiences for consumers. ...Read the whole story

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• The Bid Management Tools Arms Race
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• Weather.com Develops Real-Time Data Ad Targeting
• MetroPCS Drops Challenge To Neutrality Rules

Previous Issues

• Friday, May 17, 2013
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• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
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• Thursday, May 9, 2013
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• Tuesday, May 7, 2013
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