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IAB Declares War On Web Measurement Firms
Long-standing discontent over the state of Web traffic metrics is coming to a head. The Interactive Advertising Bureau has issued an open letter to comScore and Nielsen//NetRatings requesting they submit to a third-party audit of their measurement processes. New president and CEO Randall Rothenberg is also galvanizing the ANA and AAAAs to join the fight. ...Read the whole story
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Privacy Advocates Challenge GoogleClick With FTC Complaint
Three consumer privacy groups are taking their concerns about the Google/DoubleClick deal to the Federal Trade Commission, charging the deal would "create unique risks to privacy" and calling for an investigation into plans for the sharing and storage of usage data. ...Read the whole story
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Digital Agency Leaders On Demand, Consolidation, Spending, and GoogleClick
Ed Montes of Havas' Media Contacts and Andrew O'Dell of AKQA discussed a wide range of industry topics on a conference call organized by investment firm Piper Jaffray. ...Read the whole story
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Roo To Power mtvU Online College Papers
Roo Group's customizable video players will now service mtvU's network of more than 500 online college newspapers. ...Read the whole story
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U.S. Online Banking Population Grew 9.5% In 2006
As the online banking industry matures, the rate of customer growth is decreasing. In its annual review, comScore reports the U.S. online banking population grew 9.5% in 2006, which is down from 27% growth in 2005 and 47% in 2004. ...Read the whole story
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Are You A Star? Know A Star? Call For Entries
Are you tearing up the digital media space? Know someone who is? We invite you to nominate yourself or someone you admire for OMMA magazine's ... ...More
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