• Nike Selects Crispin Porter For Online Brand Building by Gavin O'Malley

  Seeking an agency with the right digital chops, Nike has selected Crispin Porter+ Bogusky to handle online brand building duties for its U.S. running, Nike ID and Nike Plus businesses. A Nike spokesperson maintained the company's relationships with Wieden + Kennedy and R/GA are as strong as ever. ...Read the whole story

• Web Radio Ad Service TargetSpot Gets Backing from CBS Radio by Gavin O'Malley

  TargetSpot, a startup that allows the creation, buying and placement of Web radio ads, has received funding from CBS Radio, Union Square Ventures, and avatar tech company Oddcast. Its founder claims TargetSpot is to radio what AdSense was to online publishers. ...Read the whole story

• Branded Personal Pages A Draw For 43% Of Consumers by Gavin O'Malley

  Yet another survey of the hot social networking space was released yesterday. This one says branded personal pages are not yet passe, with 43% of consumers having visited one. ...Read the whole story

• Interest Growing In Mobile TV; Ad-Supported Service OK by Tameka Kee

  America's interest in television watched through a mobile phone device is on the rise, reports comScore. Some 40% of respondents to a recent survey expressed interest, and of those, two-thirds would be willing to watch ads in return for free service. ...Read the whole story

• DIY Network Breaks Ground On First 'Blog Cabin' by Tameka Kee

  DIY Network is breaking ground on its first "Blog Cabin," in the latest example of a media outlet effectively harnessing the synergy between its online and offline platforms. ...Read the whole story

• Nielsen//NetRatings Weighs In On IAB Call For Audit by Gavin O'Malley

  Nielsen//NetRatings says it is in the process of securing third-party certification of its Web measurement methodologies. Its comments follow comScore's lead after the IAB issued an open letter calling on both companies to submit to a third-party audit of how they measure Web traffic. ...Read the whole story

• OurStage Opens Less Crowded Place For Talent To Be Found by Tobi Elkin

  It's already getting harder to stand out in the crowd on MySpace among talented upstarts, let alone professionals. OurStage.com is inviting creatives to submit their work to a community vote and will help launch artists' careers through a network of partners--including music conferences, film festivals and magazines. ...Read the whole story

• BlueTie Introduces New Ad Model For Web-Based Software by Tameka Kee

  BlueTie has teamed with Orbitz, Mapquest and Business.com to introduce branded travel planning, mapping, and business search capabilities into its email and calendaring application--creating a cost-per-action model for online advertising. ...Read the whole story

• Keep Those Rising Star Nominations Coming
• Eric Greenwald Joins Virtual Tween World Whyville.com As EVP

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