Analysts don't quite know what to make of reports that WPP is pursuing online ad company 24/7 Real Media in the wake of Google's agreement to buy online ad giant DoubleClick. Said JEGI's David Clark: It would mean WPP breaking out of its agency role into an operator's role representing clients' campaigns. Estimated price: Easily upwards of $600 million. ...Read the whole story
Cingular has partnered with Freewebs to launch a campaign combining ringtones, widgets, and user-generated video. Building on the original Cingular Sounds, the effort focuses on connecting users to their favorite music artists. ...Read the whole story
In the wake of the Interactive Advertising Bureau's call for an audit of panel-based Web measurement firms, a San Francisco-based startup named Quantcast is raising its hand as the first open Internet ratings site claiming direct audience measurement and total transparency. ...Read the whole story
PointRoll introduced a new tool called MovieConnect, which is designed to enable studios to text-message local movie showtimes within a rich media unit directly to mobile phones and devices. ...Read the whole story
Blinkx, the video search startup long rumored to be an acquisition target, is going public with the help of a British provider of search tools named Autonomy. ...Read the whole story
In an effort to generate buzz for its new service to San Francisco, JetBlue Airways has partnered with localized search network Going.com--sponsoring a three-city rock tour, among other events. ...Read the whole story
Are you LinkedIn yet? If that question caused you a momentary cringe, then maybe it's because of a stat released yesterday by eMarketer. LinkedIn membership ... ...More
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