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Joost Unveils Stellar Brand Ad Launch Lineup, Partnership With IPG
Hot Web TV startup Joost yesterday announced an impressive lineup of 32 major brand advertisers for launch, some innovative ad formats, and a year-long partnership with Interpublic Group's Emerging Media Lab. ...Read the whole story
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Brightcove Founder Lays Out Media Vision For A New Video World
Brightcove founder and CEO Jeremy Allaire yesterday challenged media people to prepare for a new form of planning in a world of distributed content where video and advertising travel as far as the viewer wants them to go. Delivering the keynote at Media magazine's Outfront conference, he also proposed a new online ad format more relevant to the coming wave of longer-form video. Bonus video coverage ...Read the whole story
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Tap Consumer Passions, Allaire Urges Marketers
Brightcove is testing a service that will offer marketers a way to tap into the passion of consumers at a much deeper level by providing an easy way to create, edit and integrate branded content into video creations that can be launched virally. (Bonus video coverage) ...Read the whole story
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AKQA Names Martin Cedergren ECD For Dutch Office
AKQA just got a little more global: The digital shop named award-winning Martin Cedergren executive creative director for its new office in Amsterdam. AKQA already has offices in San Francisco, New York, London, Shanghai and Washington, D.C. ...Read the whole story
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Bytes & Bites (Yes, AGAIN, What of It?)
Proof that time wounds all heels... Rosie O'Donnell was unable to agree on a contract with ABC, and she'll leave "The View" in June. Perhaps ... ...More
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