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Microsoft $6B Deal Caps Watershed Month For Digital
With all players intent on getting a piece of the future prize, the digital advertising land grab hit unprecedented heights last week with Microsoft's $6B bid for aQuantive. Don't expect things to stop there. ...Read the whole story
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Deal Moves Digital Advertising Beyond the Desktop
Microsoft's $6 billion acquisition of aQuantive was not only massive in terms of the purchase price--some in the industry have identified it as a significant step toward gaining market share beyond the desktop. ...Read the whole story
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Avenue A|Razorfish Brings Microsoft Into Ad Creative
The divide between advertising technology and creative is ready to shrink with Microsoft's planned acquisition of aQuantive. But Microsoft vows it will keep the creative agency operating as a separate independent entity. ...Read the whole story
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ValueClick Stock Strong Despite FTC Investigation Shadow
One of the last sizable independent digital marketing players on Friday announced it is under investigation by the Federal Trade Commission for its lead generation practices. An unprecedented number of ValueClick shares traded, closing up 7.6%. ...Read the whole story
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Q&A With Michael Greenlees
Michael Greenlees is an advertising heavyweight whose 30-plus-year career spans the founding of Gold Greenlees Trott in Great Britain to running the global TBWA Worldwide ... ...More
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