As part of its forays into offline advertising, Google has been quietly testing programs that offer radio buyers next-day metrics on air times, traffic … Read the whole story

Ten years ago, Apple was going out of business, auctions were for the rich, and Google was merely a sound a baby made. You … Read the whole story

Pepsi-Cola's Sierra Mist Lemon Squeeze began sponsoring YouTube's first sketch comedy competition The Sketchies. The contest follows last fall's music competition, YouTube Underground, sponsored … Read the whole story

While fortunes are forever changing for Web companies, analysts are now willing to assert that Facebook missed the boat when it refused to be … Read the whole story

In an early foray into multi-platform content monetization, Soma Management has partnered with the YuMe broadband ad network to serve ads alongside content on … Read the whole story

There's nothing sickly about the online health information category. First-quarter activity was up 12% over 2006, comScore reported yesterday, and category leader WebMD Health … Read the whole story

Promicin, a fictional drug that gives those who take it a 50/50 chance of either dying or gaining superhuman abilities, takes center stage in … Read the whole story

Seeking to capitalize on concerns about conflicts of interest in the ad technology marketplace, Sapient today is announcing the stand-alone availability of its BridgeTrack … Read the whole story

Two companies have announced patent-pending developments in the burgeoning field of getting advertising and marketing messages to appear within or beside online videos. Get … Read the whole story