• Google Inches Toward Comprehensive Online (and Offline) Ad Solution by Tameka Kee

  As part of its forays into offline advertising, Google has been quietly testing programs that offer radio buyers next-day metrics on air times, traffic spikes, and call center responses, revealed Gokul Rajaram, Google's project management director for AdSense. Online, "advertisers are increasingly coming to us saying that they want an online advertising solution--not just a search or display solution." He spoke at the JMP Securities Research Conference. ...Read the whole story

• Sierra Mist Sponsors YouTube's Sketchies Contest by Les Luchter

  Pepsi-Cola's Sierra Mist Lemon Squeeze began sponsoring YouTube's first sketch comedy competition The Sketchies. The contest follows last fall's music competition, YouTube Underground, sponsored by Cingular. ...Read the whole story

• Has Facebook's Ship Already Sailed? by Gavin O'Malley

  While fortunes are forever changing for Web companies, analysts are now willing to assert that Facebook missed the boat when it refused to be acquired last year. ...Read the whole story

• YuMe, somagirls.tv Team to Deliver Multi-Platform Ads to Young Women by Tameka Kee

  In an early foray into multi-platform content monetization, Soma Management has partnered with the YuMe broadband ad network to serve ads alongside content on lifestyle destination somagirls.tv. ...Read the whole story

• Online Health Category Grows 12%; WebMD Leads 1Q Traffic by Laurie Petersen

  There's nothing sickly about the online health information category. First-quarter activity was up 12% over 2006, comScore reported yesterday, and category leader WebMD Health saw its average visitor traffic jump 25% for the period. ...Read the whole story

• USA's 'The 4400' Gets Promicin Injection by Tobi Elkin

  Promicin, a fictional drug that gives those who take it a 50/50 chance of either dying or gaining superhuman abilities, takes center stage in an unusual new Web campaign promoting the fourth season of "The 4400," the sci-fi drama on USA Network. ...Read the whole story

• Sapient Opens Its Ad Tool To The General Market by Laurie Petersen

  Seeking to capitalize on concerns about conflicts of interest in the ad technology marketplace, Sapient today is announcing the stand-alone availability of its BridgeTrack server to agency and in-house media buyers and marketers. ...Read the whole story

• Get Interactive & Adjustables Target Online Video Users by Les Luchter

  Two companies have announced patent-pending developments in the burgeoning field of getting advertising and marketing messages to appear within or beside online videos. Get Interactive lets you buy products from a video, while Adjustables permits message insertion as a video plays. ...Read the whole story

• NETexponent Partners With Tumri
• In-Text Moves: Vibrant Hires; LinkXL Launches
• Food & Wine Launches Wiki-Based Site
• Mobile Ads to Fund Clear Channel's Free Text Messaging
• Steel Named To Develop Online Presence For La Matadora

Recent Most Read Stories

• Twitter Brings Lead Generation To Tweets
• Showrooming Overhyped, Mobile Key To Shopping Purchases
• More Consumers Turn To Mobile To Research, Book Travel
• Google Releases Self-Serve Display Benchmark Tool
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Good TV Content Trumps All, Trad TV Or Streaming
• Network Advertising Initiative Proposes New Mobile Privacy Rules
• The Whole Story - How Social Media Is Used
• Tablets Gain Popularity With Shoppers

Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
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