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For ValueClick, Business As Usual
Chief Administrative Officer Sam Paisley maintained at the JMP Securities Research Conference that the FTC investigation now underway would not have an effect on the possible sale of the company--should a suitor show up. ...Read the whole story
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Speculation Abounds On Microsoft's Next Ad Acquisition
As the prospect of Microsoft selling off Avenue A|Razorfish looks less likely, industry watchers are speculating which assets the software giant might add to bolster its new creative and media agency business. ...Read the whole story
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Lowe's Goes With Tribal DDB
The home improvement retailer consolidated its ad work at Omnicom agencies, selecting Tribal DDB Worldwide as its digital agency of record. ...Read the whole story
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CNN, CBS, NBC, Joost Make New Web Moves
CNN bought an equity stake in Internet Broadcasting, CBS Interactive bought Wallstrip, NBC Universal adopted a new ad format from Unicast, and Joost signed up with Creative Artists Agency. ...Read the whole story
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Get In Now, Yahoo Goin' Mobile Panelists Urge Marketers
A number of mobile industry "tipping points" were touted yesterday as marketers were told it's time to get in now and learn mobile because the future is just around the corner with the U.S. mobile subscriber population predicted to grow to 290 million by 2010. ...Read the whole story
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IAB Officially Details Outcome of Metrics Meeting
Measurement firms comScore and Nielsen//NetRatings have committed to timetables for the auditing of their technologies and processes by a third-party auditor. That was the main development to come from an industry meeting convened by the Interactive Advertising Bureau last week. ...Read the whole story
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Google Hot Trends: Joseph, Kassie and Kimberly
Google's new service may not be as trend-setting as promised. By mid-afternoon of its launch yesterday, the hottest search trend in the U.S. was for ... ...More
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