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AOL To Name Burbank as CMO
Following an exhaustive search, AOL has chosen John Burbank, formerly AT&T's vice president of marketing, as its new chief marketing officer, OnlineMediaDaily has learned. ...Read the whole story
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Digicorp Inserts Ads Into Media Files, And Follows Them Everywhere
Putting a new twist into the hot category of in-stream advertising, Digicorp, Inc. has launched a service that can insert display ads into audio or video files, and follow those ads as they travel around the Internet--even through peer-to-peer (P2P) file sharing. ...Read the whole story
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Marketers Try Online Video Platform to Maximize TV ROI
Coca-Cola and Maybelline are among the advertisers that are partnering with online marketing firm BrandPort to test a video platform that gives consumers an incentive to watch online the ads they may skip viewing programs using a DVR. ...Read the whole story
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April Searches Up 11% From 2006: comScore
Google was the search engine of choice for the 7.3 billion search queries conducted in April, as measured by comScore., which gave it a 49.7% share of search for the month. ...Read the whole story
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Lone Good News In Dismal Newspaper Ad Picture: 1Q Web Ad Spend Up 22%
Online ad spending is the only bright spot for newspaper publishers as year-over-year first-quarter spending hit $750 million, the NAA reports. Print ad spending, meanwhile, was down 6.4%. ...Read the whole story
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Online Video Ads: Can't We All Just Get Along?
What will it take for online video advertising adoption to pick up speed? Standards. Standards. Standards. That means publishers, advertisers and vendors need to work ... ...More
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