• ValueClick Announces Changing Of The Guard by Laurie Petersen

    As the company continues to surface as an acquisition candidate itself, ValueClick announced Tom Vadnais is the new CEO, replacing James Zarley, who becomes executive chairman with hands-on day-to-day duties--one of them being a more active role in M&A. ...Read the whole story

  • 4A's And ANA To FTC: We Want Answers! by Tameka Kee

    With a joint letter to the FTC and the Justice Department, the 4A's and the ANA made it clear that marketplace restriction is one of the possible implications of the $11 billion wave of online advertising mergers and acquisitions. ...Read the whole story

  • CBS Adds Last.fm To Growing Online Property List by Gavin O'Malley

    Embracing the nascent world of content recommendation communities, CBS Corp. said it will buy Last.fm for $280 million. The site's global reach, thriving community base of 15 million active users, and extensive relationships with major music labels made it attractive to CBS. ...Read the whole story

  • Visible World Expands Online Via Tremor Media by Les Luchter

    Bringing its IntelliSpot video ad targeting capabilities beyond the household level limits previously possible with cable TV, Visible World will use Tremor Media's Ad-inStream network to expand online and down to the sub-household, individual browser level. ...Read the whole story

  • Yahoo's Chief Tech Officer Gives Notice by Laurie Petersen

    Zod Nazem, an 11-year Yahoo veteran, announced his retirement yesterday as chief technology officer, effective June 8. It's just the latest in a string of recent Yahoo talent departures. ...Read the whole story

  • Fox Buys Photobucket, Flektor by Gavin O'Malley

    Heeding the need for endless innovation, Fox Interactive Media plans to pad MySpace and its other Web properties with two technology companies strong on consumer-generated--as well as edited, mashed up, and shared--media. ...Read the whole story

  • Movie Downloads May Provide Ad Revenue Stream by Tameka Kee

    In the past month, 15% of online Americans downloaded a full-length movie from the Internet, according to a study released by Solutions Research Group (SRG). The increase from 11% just seven months ago points to Americans' growing comfort with using the computer to download long-form video--and highlights a possible opportunity for advertisers. ...Read the whole story

  • Why Video Needs Machine Learning by Steven Lee

    In all the run-up about market exchanges being introduced outside of the norm, one element has been missing from the conversation. Understandably, this element is ... ...More

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