DoubleClick shouldn't be threatened by Aegis Group's purchase of the Bluestreak ad network--or at least not yet, according to Sarah Fay, U.S. president of … Read the whole story
Keyword search advertising has transformed much of the online business. Now it's about to impact a growing, but still largely underexploited, area of online … Read the whole story
Marking its biggest one-time deal to date, contextual ad service Quigo Technologies has secured an exclusive, multi-year partnership with Time Inc. The companies estimate … Read the whole story
A recent Ingenio survey found that 22% of consumers anticipate using a search engine like Yahoo or Google on their mobile phones by 2010 … Read the whole story
Resuming its advertising with Google in the U.S. , eBay said the withdrawal was part of an ongoing experiment to gauge the most effective … Read the whole story