• Aegis + Bluestreak = 'Watch Out, DoubleClick' by Gavin O'Malley

    DoubleClick shouldn't be threatened by Aegis Group's purchase of the Bluestreak ad network--or at least not yet, according to Sarah Fay, U.S. president of Isobar, Aegis' digital network. "I'd like them to know we have alternatives now." ...Read the whole story

  • Wizzard Conjures New Keyword App: Podcasts by Joe Mandese

    Keyword search advertising has transformed much of the online business. Now it's about to impact a growing, but still largely underexploited, area of online content: podcasts. Wizzard Media, the fledgling advertising sales unit of technology firm and podcast aggregator Wizzard Software, is poised to introduce a keyword advertising feature to thousands of podcasts it offers for sponsorship to national advertisers and agencies. ...Read the whole story

  • Time To Go Quigo For Contextual by Gavin O'Malley

    Marking its biggest one-time deal to date, contextual ad service Quigo Technologies has secured an exclusive, multi-year partnership with Time Inc. The companies estimate that ad revenues will top $100 million over the first three years. ...Read the whole story

  • Ingenio: Search Could Gain Lion's Share of Mobile Ad Revenue by Tameka Kee

    A recent Ingenio survey found that 22% of consumers anticipate using a search engine like Yahoo or Google on their mobile phones by 2010 - more than three times the current 7% use of search by mobile users. ...Read the whole story

  • eBay and Google: Together Again, For Now by Tameka Kee

    Resuming its advertising with Google in the U.S. , eBay said the withdrawal was part of an ongoing experiment to gauge the most effective means of driving site traffic. ...Read the whole story

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