• Online Ad Heavies Debate Auditing At ARF Confab by Laurie Petersen

  Equating the ever-moving online landscape to "quicksand," an ARF panel of online industry leaders warned that too rigid an auditing process could actually stifle the intention to develop meaningful audience metrics. ...Read the whole story

• Nielsen's Telephia Acquisition To Accelerate Third-Party Mobile Metrics by Tameka Kee

  Mobile marketers asked for full-scale third-party measurement and The Nielsen Company has answered--by acquiring Telephia, the leading provider of syndicated telecom and mobile consumer research. ...Read the whole story

• TV Guide To Hand Out Online Video Awards by Les Luchter

  The first TV Guide Online Video Awards, announced on Wednesday and planned as an annual event, will not only honor the best Web videos, but also harness online and mobile media for promotion, fan voting, and coverage of the awards process. ...Read the whole story

• Launch Day For MySpace TV by Gavin O'Malley

  Following YouTube's path, News Corp.'s MySpace today is expected to unveil its new and improved video service as a stand-alone Web site. ...Read the whole story

• comScore,SEMDirector Partner For Full-Scale Search Analytics by Tameka Kee

  SEMDirector and comScore have partnered to launch a search marketing analytics suite that combines in one central dashboard comScore's qSearch data with client-supplied metrics, competitor activity and search engine info. ...Read the whole story

• Ogilvy & Yahoo Team for Hellmann's Branded Entertainment by Tameka Kee

  "In Search of Real Food" is a Web-based branded entertainment series that's part of a robust digital advertising campaign for Unilever's Hellmann's Real Mayonnaise. ...Read the whole story

• iVillage Numbers Sweeter With Sugar by Les Luchter

  In a move that could put iVillage back ahead of Glam Media in the bragging rights to top U.S. women's Web property, NBC Universal Digital Media has taken on ad sales responsibilities for the year-old Sugar Network, publisher of PopSugar and nine other young women's-oriented sites. ...Read the whole story

• HP & MTV 'Meet or Delete' Again by Gavin O'Malley

  Declaring success, HP has signed on to sponsor another year of MTV's multi-platform global reality series, "Meet or Delete." Some 65% of consumers found HP "more cool" for its involvement. More important, more than half said they were more likely to consider buying HP products. ...Read the whole story

• ClipSyndicate Taps Tremor by Gavin O'Malley

  ClipSyndicate, a video syndication network, has tapped video ad network Tremor Media as a sales partner, and will now carry Tremor's network of advertisers. ...Read the whole story

• Online Video Ad Sales Soar, Compared To Themselves by Joe Mandese

  Online video ad sales will grow 55.5% to $365.5 million during 2007, and another 53.2% to reach $560 million in 2008, according to a forecast this week from Magna Global's Brian Wieser, senior vice president-director of industry analysis. ...Read the whole story

• BBC Chooses thePlatform For YouTube Delivery by Gavin O'Malley

  BBC Global News has chosen thePlatform to manage delivery of its video to YouTube. thePlatform assists media companies in the back-end integration with online video destinations where massive volumes of consumers flock. ...Read the whole story

• 'Day of Silence' Garners Numbers
• Digital Drives New NBA TV Deal
• Study: Streaming Ad Sales to Hit $1.37 Billion

Recent Most Read Stories

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• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Good TV Content Trumps All, Trad TV Or Streaming
• Network Advertising Initiative Proposes New Mobile Privacy Rules
• The Whole Story - How Social Media Is Used
• Tablets Gain Popularity With Shoppers

Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
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