A concrete Web TV strategy today ensures failure tomorrow. Instead, advertisers and publishers should be pliable and drunk on experimentation, according to attendees of … Read the whole story

This week we're blogging OMMA Mobile and OMMA Video. Get an insider's view. Read the whole story

An annual study recently released by Magna Global USA shows that for the first time, viewers at all the major TV networks have a … Read the whole story

EyeWonder has joined with NBC Universal, OMD Digital, Akamai Technologies, InsightExpress and some 30 other industry partners for a major study of digital advertising … Read the whole story

The new NBC Universal/News Corp. online video venture, CNET, LinkedIn and Microsoft all made major personnel announcements on Thursday--hiring key executives away from Amazon, … Read the whole story

Roo has partnered with Exponential's Tribal Fusion network to develop a contextual application that will serve video and ads through interactive Web page text. Read the whole story

On behalf of Cherry Coke, JUXT Interactive, the creative boutique based in Newport Beach, CA, has launched what it terms the biggest-ever brand integration … Read the whole story

At an OMMA Video panel, reps from major media companies and Web giants knocked heads over who should control the end-user experience for Web … Read the whole story

Ad spending on digital games in the U.S. will grow from $370 million in 2006 to more than $2 billion in 2012, according to … Read the whole story

As the mobile industry braces for the impact of this evening's launch of Apple iPhone sales, the customer lines are growing longer, along with … Read the whole story