• OMMA Video Attendees: Time to 'Let Go' by Gavin O'Malley

  A concrete Web TV strategy today ensures failure tomorrow. Instead, advertisers and publishers should be pliable and drunk on experimentation, according to attendees of OMMA Video. ...Read the whole story

• EyeWonder, NBCU, OMD Team For 'In-Stream 2.0' Research by Tameka Kee

  EyeWonder has joined with NBC Universal, OMD Digital, Akamai Technologies, InsightExpress and some 30 other industry partners for a major study of digital advertising effectiveness--the latest in a spate of cross-industry collaborative research efforts. ...Read the whole story

• Amazon's Kilar Named CEO Of NBCU/News Corp. Online Video Venture by Les Luchter

  The new NBC Universal/News Corp. online video venture, CNET, LinkedIn and Microsoft all made major personnel announcements on Thursday--hiring key executives away from Amazon, Time Warner, Yahoo and Prudential, respectively. ...Read the whole story

• Roo, Tribal Fusion Partner For Contextual Video Ads by Tameka Kee

  Roo has partnered with Exponential's Tribal Fusion network to develop a contextual application that will serve video and ads through interactive Web page text. ...Read the whole story

• MySpace Becomes Cherry Coke's Space in JUXT Campaign by Les Luchter

  On behalf of Cherry Coke, JUXT Interactive, the creative boutique based in Newport Beach, CA, has launched what it terms the biggest-ever brand integration in social media. ...Read the whole story

• Content Providers, Web Portals Battle For End-User Control by Gavin O'Malley

  At an OMMA Video panel, reps from major media companies and Web giants knocked heads over who should control the end-user experience for Web videos. ...Read the whole story

• Game Ads To Top $2 Billion in 2012 by Les Luchter

  Ad spending on digital games in the U.S. will grow from $370 million in 2006 to more than $2 billion in 2012, according to market research firm Parks Associates, one of four research concerns to release studies Thursday on various aspects of the video game industry. ...Read the whole story

• iPhone Launches Today by Les Luchter

  As the mobile industry braces for the impact of this evening's launch of Apple iPhone sales, the customer lines are growing longer, along with the list of announcements by companies hoping to piggyback on what they hope is another iPod phenomenon. ...Read the whole story

• NBC's DotComedy Adds UGC
• IDC: No Net Neutrality Better For Content Players
• MAG & CWTA Sign Agreement
• Kaneva Brings YouTube Into Virtual World
• AOL Offers New Email, Widget Services
• Correction: iVillage Visitors Trail Glam by 200,000

Recent Most Read Stories

• Twitter Brings Lead Generation To Tweets
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• More Consumers Turn To Mobile To Research, Book Travel
• Google Releases Self-Serve Display Benchmark Tool
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Good TV Content Trumps All, Trad TV Or Streaming
• Network Advertising Initiative Proposes New Mobile Privacy Rules
• The Whole Story - How Social Media Is Used
• Tablets Gain Popularity With Shoppers

Previous Issues

• Thursday, May 23, 2013
• Wednesday, May 22, 2013
• Tuesday, May 21, 2013
• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
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