A concrete Web TV strategy today ensures failure tomorrow. Instead, advertisers and publishers should be pliable and drunk on experimentation, according to attendees of OMMA Video. ...Read the whole story
EyeWonder has joined with NBC Universal, OMD Digital, Akamai Technologies, InsightExpress and some 30 other industry partners for a major study of digital advertising effectiveness--the latest in a spate of cross-industry collaborative research efforts. ...Read the whole story
The new NBC Universal/News Corp. online video venture, CNET, LinkedIn and Microsoft all made major personnel announcements on Thursday--hiring key executives away from Amazon, Time Warner, Yahoo and Prudential, respectively. ...Read the whole story
Roo has partnered with Exponential's Tribal Fusion network to develop a contextual application that will serve video and ads through interactive Web page text. ...Read the whole story
On behalf of Cherry Coke, JUXT Interactive, the creative boutique based in Newport Beach, CA, has launched what it terms the biggest-ever brand integration in social media. ...Read the whole story
At an OMMA Video panel, reps from major media companies and Web giants knocked heads over who should control the end-user experience for Web videos. ...Read the whole story
Ad spending on digital games in the U.S. will grow from $370 million in 2006 to more than $2 billion in 2012, according to market research firm Parks Associates, one of four research concerns to release studies Thursday on various aspects of the video game industry. ...Read the whole story
As the mobile industry braces for the impact of this evening's launch of Apple iPhone sales, the customer lines are growing longer, along with the list of announcements by companies hoping to piggyback on what they hope is another iPod phenomenon. ...Read the whole story
This week we're blogging OMMA Mobile and OMMA Video. Get an insider's view. ... ...More
You Are What You Eat
An annual study recently released by Magna Global USA shows that for the first time, viewers at all the major TV networks have a median ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today