• Google/DoubleClick Deal Faces Congressional Inquiry by Laurie Petersen

    The search giant's plan to buy the leading ad-serving company for $3.1 billion is under fire for the umpteenth time since it was first announced on Friday the 13th of April. But now the deal's harshest detractors say the groundswell of opposition may become insurmountable. ...Read the whole story

  • Yang Vows Urgency As Yahoo Numbers Fail To Impress by Tameka Kee

    Yahoo's top brass dropped less than stellar numbers on shareholders during Tuesday's earnings call. But in their new roles as the Web giant's CEO, president and CFO, respectively, Jerry Yang, Sue Decker and Blake Jorgensen vowed to deliver better financial performance--and with a definite sense of urgency--through better technology, continued emphasis on strategic partnerships, and a leaner, more decisive organizational structure. ...Read the whole story

  • Search Spending Flat, With Google Disproportionate by Gavin O'Malley

    Despite costly efforts by Yahoo and Microsoft to check Google's search dominance, spending across the major engines has remained flat this year, according to new research from RBC Capital Markets and bid-management technology company SearchIgnite. ...Read the whole story

  • comScore And CTAM/Nielsen Focus On Web Video by Les Luchter

    comScore's Video Metrix report for May said that nearly 75% of U.S. Internet users watched an average of 158 minutes of online video during the month. The Cable & Telecommunications Association for Marketing (CTAM), meanwhile, in a report commissioned from Nielsen and involving a slew of the research company's departments, found that viewing of online video has little effect on traditional TV viewing. ...Read the whole story

  • Rep Firm Ronning Lipset Intros Adcor Server For Online Radio by Les Luchter

    RL Radio has partnered with upstart tech firm Corstarr for an ad server platform designed to improve the ad sales process for both online radio stations and advertisers. ...Read the whole story

  • Microsoft's Office Live Adds Ask.com Search by Gavin O'Malley

    Appealing to small business owners, Microsoft's Office Live has added Ask.com sponsored listings to its search advertising service. ...Read the whole story

  • The New WMA: What's In It For You? by Chris Cunningham

    If you had asked me a year ago if the industry needed a Widget Marketing Association, I probably would have said the same thing as ... ...More

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