• Whither Revenue Science? by Laurie Petersen

  That was the question on many tongues Tuesday as AOL announced it's buying the chief rival of the firm that powers BT on AOL.com. Revenue Science CEO Bill Gossman says it's business as usual. ...Read the whole story

• AOL + Tacoda: You've Got Scale by Laurie Petersen

  AOL's acquisition of online behavioral targeting advertising network Tacoda for $275 million is all about scale. It gives AOL two leading ad networks and offers Tacoda more inventory to place its cookies. ...Read the whole story

• Behavioral Targeting: Not Quite Ready For Prime Time by Tameka Kee

  The projections are for behavioral targeting to hit the billion-dollar mark in 2008. But judging from folks at the Behavioral Markeitng Forum, plenty of obstacles remain in the way of getting there. ...Read the whole story

• Hearst Ups The Male Factor With Acquisition of UGO Networks by Gavin O'Malley

  Eyeing male audiences, Hearst Corp. now plans to buy UGO Networks and its group of sites devoted to gaming, movies, and entertainment. Ugo's sites attract 28 million worldwide. Terms were not disclosed. ...Read the whole story

• Massive Adds Five EA Sports Titles To In-Game Ad Network by Tameka Kee

  Microsoft's Massive Inc. announced the incorporation of five new sports titles from Electronic Arts (EA) into its in-game advertising network--further strengthening the in-game ad value proposition in a booming U.S. video game market. ...Read the whole story

• Comparison Engines Drag On Scripps Interactive Results by Gavin O'Malley

  Despite a good performance by its online TV and newspaper brands, the E.W. Scripps interactive media unit suffered a nearly 10% year-over-year second-quarter decline, the media company reported Tuesday. The unit, which includes comparison shopping sites Shopzilla and uSwitch, made $59 million in the second quarter--down 9.2% from $65 million during second-quarter 2006. ...Read the whole story

• Netflix Stock, Site Go Down; Amazon Soars
• mtvU's Growth Spurs Exec Changes
• Correction: Lee 2Q Circ Revs Down 3.3%

Recent Most Read Stories

• Yahoo Launches Lead Gen Biz
• Google Enhanced Campaigns Increase Cost Per Click
• Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
• Digital Businesses Address Need For Mobile Ops, Sites
• WPP Adds Funding To Fullscreen, Ups Digital Expansion
• Fandango Adds To Video Lineup
• MSN, Newsy Partnership To Debut
• Facebook: Sponsored Stories Settlement Gives Users 'Windfall'
• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
• Netflix, DreamWorks Team For Original Kids Content

Previous Issues

• Tuesday, Jun 18, 2013
• Monday, Jun 17, 2013
• Friday, Jun 14, 2013
• Thursday, Jun 13, 2013
• Wednesday, Jun 12, 2013
• Tuesday, Jun 11, 2013
• Monday, Jun 10, 2013
• Friday, Jun 7, 2013
• Thursday, Jun 6, 2013
• Wednesday, Jun 5, 2013
• More Issues »