• iCrossing Doubles Size With Proxicom Buy by Gavin O'Malley

    More than doubling in size overnight from 200 to 550 employees, search-centric agency iCrossing has acquired Web development agency Proxicom for an undisclosed sum. It's part of iCrossing's plan to become a top full-service digital agency. ...Read the whole story

  • ValueClick Shares Plummet After Guidance Is Lowered On Lead Generation Decline by Laurie Petersen

    ValueClick shares dropped as much as 23.5% on Monday after company executives reported its promotional lead generation business--now subject to an industrywide regulatory probe--took a "disappointing" $10 million hit in the second quarter that overshadowed gains in its display advertising, behavioral targeting, affiliate marketing and comparison shopping businesses. But analysts suggested the lower valuation makes the company a more attractive target. ...Read the whole story

  • Search, Display Ad Combo Best At Driving Store Sales: Study by Tameka Kee

    New research from Yahoo and comScore found that retailers who targeted consumers with both search and display ads got the most bang for their buck--as the combination yielded greater increases in converting researchers to purchasers, average amount spent per consumer, and total in-store revenue--than either method alone. ...Read the whole story

  • Monster To Slash 800 Jobs; Reinvest in Product, Promotion by Gavin O'Malley

    Facing heated competition on both ends from professional networking sites such as LinkedIn and free listings services such as craigslist, Web job site operator Monster Corp., one of the first to the category, plans to slash 15% of its workforce by year's end, and to reinvest in product development and promotion. ...Read the whole story

  • YouTube Partners With Interscope To Find Next Rap Star by Tameka Kee

    Google's YouTube is set to launch its second sponsored music promotion, this time in conjunction with Universal's Interscope Records, to discover hip-hop's newest rising star. ...Read the whole story

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