Priorities include security, common format and setup. ValueClick Media is among the members on board. Read the whole story

Agency.com takes credit for Meow Mix's new Web site, the latest in the Del Monte brand's feline-targeted marketing innovations. But just what role did … Read the whole story

The U.K.'s Interactive Advertising Bureau has announced a joint initiative with the U.K.'s Direct Marketing Association to develop best practices for search marketing. Neither … Read the whole story

Cable channel's purchase of Downelink.com is part of MTV Network's niche programming strategy to better serve up targeted audiences to advertisers. The social network … Read the whole story

Two mobile deals expand content and advertising capabilities. Read the whole story