• ComScore Expands Its Measurement Of Search by Tameka Kee

  New insights into search behavior across channels and on sites such as MySpace, Baidu and eBay will be available in an enhanced version of comScore's search measurement service unveiled Monday. ...Read the whole story

• BabyCenter Gives Birth To New Personalized Site by Laurie Petersen

  BabyCenter has given birth to its new baby--a completely revamped site that allows moms to customize their experience and advertisers to deliver messages based on that information. ...Read the whole story

• Offline Marketing Drives Search by Gavin O'Malley

  A study from search firm iProspect and JupiterResearch finds that 67% of online search users are driven to search by some offline channel--and nearly 40% of online searchers influenced by offline channels ultimately make a purchase. ...Read the whole story

• Zagat Goes Mobile With Visa As Sponsor by Les Luchter

  Visa Signature, in a deal arranged by AKQA and sold by Interep's Winstar Interactive Media, signed on as exclusive sponsor for the first two months of the mobile site, which is compatible with all Web-enabled phones. AOL's Third Screen Media is Zagat.mobi's ad-serving partner. ...Read the whole story

• Range Online Launches 'Next-Gen' Search Reporting/Modeling Tool by Tameka Kee

  Range Online Media launches the second generation of its Strategic Results System, a reporting and measurement platform that merges data from paid and natural search efforts, feeds and other emerging media, as well as third-party analytics and ad servers. ...Read the whole story

• Online Ad Platform Launches For Community Newspapers by Les Luchter

  Three associations representing more than 500 community papers have signed on to roll out a new online display and classified ad platform, CoolerAds.com, developed by Kaesu, Inc. ...Read the whole story

• CondéNet Expands To Cinema Pre-Shows by Gavin O'Malley

  Ray-Ban signs on as a launch advertiser for 10-minute shows in the Emerging Pictures cinema network. ...Read the whole story

• SEMDirector Partners With DoubleClick, WebTrends
• Yahoo Offers Peek At Upcoming Search Moves

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Previous Issues

• Friday, May 24, 2013
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