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Pluggd Plugs Into $6 Million For Contextual Video Service
Pluggd, a Seattle-based developer of a platform for online video search and highly targeted contextual advertising, has secured $6 million in Series A financing from Intel Capital, which led the round, along with DFJ Frontier, Band of Angels, Labrador Ventures and others. ...Read the whole story
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Spock, The New Search In Town, Seeks Advertisers
Spock is the new people search engine aimed at indexing "everyone in the world." CEO Jaideep Singh says the fledgling company is looking at various ways to increase its ad relationships. ...Read the whole story
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'OMG Advertising!' YouTubers React To In-Video Ads
Reactions from YouTube viewers to the new InVideo ads unveiled on the site last week ranged from mean and critical to favorable and constructive. More significant may be the feedback from companies already trying the format, such as Brightcove, which found resistance from advertisers. ...Read the whole story
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Kagan: U.S. Cell Phone Saturation May Spur Mobile Ad Rush
Mobile phone use in the U.S. is expected to hit a saturation point within the next six years, and this tipping point--along with other converging marketplace factors--may finally unleash the advertising potential of the platform. ...Read the whole story
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