• Hulu's A Lulu Of A Name by Gavin O'Malley

    The joint online video venture from News Corp. and NBC Universal finally gets a name, and analysts and bloggers aren't impressed. What's more, the launch date is pushed back into October. ...Read the whole story

  • Hyatt Continues Rolling With Curium For Online Reality Series by Tameka Kee

    The latest installment of Hyatt Resorts' "Ultimate Adventure Challenge" goes live today. Curium Studios developed the Web-based reality series for Global Hyatt, a project aimed at building brand awareness and affinity for the Hyatt Resorts group of family-focused "adventure" vacation properties. ...Read the whole story

  • Hachette Parent Buys Leading French Interactive Agency by Laurie Petersen

    Continuing to add to its digital toolkit, Lagardere Active has acquired the two-year-old Nextedia, a leading French interactive marketing services agency with a broad cross-section of online and database capabilities. An initial payment of $68.2 million will be followed by incentive-based earnouts. ...Read the whole story

  • Another Exec Bites The Yahoo Dust by Gavin O'Malley

    Another executive is fleeing Yahoo for BermanBraun, the six-month-old brainchild of former Yahoo Media Group head Lloyd Braun and ex-Paramount Pictures president Gail Berman. Mike Weetman, presently CFO of Yahoo's Network division, is scheduled to assume the position of COO at BermanBraun. ...Read the whole story

  • Florida Sues Internet Incentive Marketer For Deception by Les Luchter

    The Florida attorney general's office has sued World Avenue USA, formerly based in Boca Raton, and its CEO NiuNiu Ji for alleged deceptive Internet advertising practices. Attorney General Bill McCollum called the company's offers of free gifts or prizes "a deliberate attempt to misinform or mislead Floridians." ...Read the whole story

  • Lyris: SPF Email Checks on the Rise by Les Luchter

    Lyris' EmailAdvisor ISP Deliverability Report Card for the second quarter found a rise in the number of email sender authentication checks. For the first time, Lyris said, Sender Policy Framework (SPF) authentication checks made the list of the top ten content triggers checked by ISPs. ...Read the whole story

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