• Nielsen Reports Search Overlap Among Leaders by Tameka Kee

  Most online searchers are not loyal to a single search engine, reports Nielsen//NetRatings in new data looking at month-to-month user retention. MSN registered the highest level of overlap, with 84% of its users searching elsewhere. For advertisers, it pays to diversify. ...Read the whole story

• News Clips Most Popular Online Video Content: Study by Gavin O'Malley

  News clips are the most popular form of streamed video content, according to a new study by Advertising.com. Meanwhile, 94% of survey respondents said they would prefer ads to subscription fees. ...Read the whole story

• YouTube Reaches Royalty Agreement With U.K. Rights Group by Gavin O'Malley

  Paving the way for the next British invasion on YouTube, the video-sharing site has reached an agreement with U.K. organizations that collect royalties for some 50,000 composers, songwriters and publishers. ...Read the whole story

• Insurers Poised For 41% Growth In Online Ad Spend: eMarketer by Tanya Irwin

  A new study from eMarketer projects that online ad spending by U.S. insurance companies will grow by 36% in 2007 to $980 million, and increase by 41% in 2008, to reach $1.38 billion. ...Read the whole story

• Enjoy The Holiday Weekend

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