Wall Street types are saying the sub-prime mortgage meltdown will hit the online advertising industry hard--almost as hard as the dot-com bust--but some digital … Read the whole story
The relationship between user-generated content and brands presents both inherent challenges and enormous opportunities for interactive advertising agencies. Read the whole story
Slate's online video magazine, a cheeky blend of features ranging from politics and science to culture and advice, is finding its audience--delivering more than … Read the whole story
Advertising on newspaper Web sites in the second quarter increased 19.3% year-over-year to $796 million, according to preliminary estimates from the Newspaper Association of … Read the whole story
A contest to create Republican Presidential candidate Mitt Romney's next TV ad got underway Aug. 29 at Yahoo's Jumpcut video creation site--two days later, … Read the whole story
A new eMarketer report projects local online ad spending in the U.S. will reach $2.9 billion in 2007, up from $2.1 billion in 2006--or … Read the whole story
Authorities in Beijing announced that two virtual police officers would soon begin visible patrols on Chinese Web sites--avatars will pop up every half hour … Read the whole story
To finance its hasty U.S. invasion, Paris-based video-sharing hub Dailymotion has raised $34 million from Advent Venture Partners LLP and AGF Private Equity, a … Read the whole story
Building up its ad-supported content offerings, The Wall Street Journal has relaunched its online channel for small business owners. Swapping the name "Startup Journal" … Read the whole story