• MySpace Data-Driven Ad Plans Outlined By Levinsohn by Gavin O'Malley

  Peter Levinsohn, president of Fox Interactive Media, outlined the company's plans to mine the data from MySpace profile pages to deliver interest-based ads in 10 key advertising categories. One key intent is to create a formidable marketing competitor to Facebook. He spoke Tuesday at Merrill Lynch's Media & Entertainment Conference. ...Read the whole story

• It's Official: AdWords + Widgets = Google Gadget Ads by Tameka Kee

  After months of testing first reported in Online Media Daily, Google has officially launched Gadget Ads--widgets that advertisers can use to spread their messages across the search giant's content network. At least one beta advertiser is pleased so far. ...Read the whole story

• New Online Marketplace Key In Latest 'Life Takes Visa' Extension by Karlene Lukovitz

  Visa has unveiled an online marketplace-cum-digital magazine from AKQA as a key component in its latest extension of the "Life Takes Visa" brand platform. ...Read the whole story

• Study: Mobile-Savvy Boomers The Norm, Not Exception by Tameka Kee

  New data from InsightExpress shows that when it comes to use of mobile features, Baby Boomers aren't that far behind their younger, seemingly more tech-savvy counterparts--a sign that mobile marketers and advertisers have the opportunity to tap into a wider, more diverse audience than previously thought. ...Read the whole story

• ONLINE ALL STARS For Marketing Announced by OMMA Magazine Writers

  This year's Online Marketing All Stars are: Carol Kruse of The Coca-Cola Co.; Jason McDonell of Frito-Lay's Doritos, and Mark Templin, vice president, Scion, Toyota Motor Sales USA. They will be honored at OMMA New York on Sept. 24. ...Read the whole story

• Wizzard To Use Nielsen Data To Verify Podcasts by Laurie Petersen

  Podcast distributor Wizzard Software will implement Nielsen//NetRatings' SiteCensus solution to certify download data, meaning it will be able to verify the scope of audiences for participating podcasts. ...Read the whole story

• O&M's Co-President Heads For Google: Report by Gavin O'Malley

  Andy Berndt, co-president of Ogilvy & Mather's New York office, is heading to Google where he will oversee a new creative lab, according to a report. ...Read the whole story

• Multimedia Battle Ushers In XBox 'Halo 3' by Karl Greenberg

  An elaborate new campaign for Xbox's "Halo 3" depicts an apocalyptic battle between humans and invading aliens. Clicking on soldiers in a companion Web site plays a documentary-style video in which that soldier, played by a human actor, recounts the battle. The effort is from San-Francisco-based Tag. ...Read the whole story

• Top 10 Web Gainers for August: comScore
• Good Health Advertising To Sell For MedHelp
• Satellite Aerial Mashups Lead To Sales Below
• Voeh Kicks Off NCAA Football Channel With Build-Your-Own Reels

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