• Google's Armstrong: We're Not Launching An Ad Agency by Tameka Kee

  Ad agencies have nothing to fear from the newly launched Google Creative Lab, according to Tim Armstrong, Google's President, Advertising and Commerce, North America. "We are not launching an ad agency. It would be mathematically impossible for us to get into that business, and we have no interest in doing it." ...Read the whole story

• NBC Digital Entertainment Plucks Death From Microsoft by Laurie Petersen

  Signaling its seriousness about the business, NBC Digital Entertainment has scored Cameron Death, an online innovator for the past 10 years at Microsoft, to oversee the division's digital production on a branded basis as vice president of digital content. ...Read the whole story

• Financial Category Holds Steady At Google by Laurie Petersen

  The current crisis in the subprime mortgage and lending industries is not causing any cutback in financial services spending on Google, the search giant's industry sector head and a leading advertiser in the category said Thursday. ...Read the whole story

• New Google Research Links Online Ads To Offline Moviegoing by Tameka Kee

  Google and Nielsen conducted opening weekend exit polls of more than 2,000 U.S. moviegoers to see how online information affected their box office behavior. It did. ...Read the whole story

• ABC Sees Wisdom In Syndication: First Deal Up With AOL by Gavin O'Malley

  Proving itself syndication-friendly, ABC has agreed to distribute its programming through AOL Video. AOL is the first portal to carry the Disney unit's primetime fare, but likely not the last in light of ABC's recent vow to branch out beyond its own site. ...Read the whole story

• Fortune Spends $15M To Reposition Hornitos; $6M Goes Online by Nina Lentini

  Hornitos Tequila is undergoing a massive repositioning supported by the brand's most aggressive campaign in years. Publicis Dallas is dedicating 38% of the $15 million campaign budget to online advertising. ...Read the whole story

• MTV Launches Socially Conscious Network by Gavin O'Malley

  At once saving the world and giving the growing number of activist consumers a place to gather, MTV Networks has launched Think.MTV.com. The community site will help the network and popular artists attach themselves to socially conscious causes, serve as a platform for users to focus on related ideas, and help various non-profit groups and consumer brands reach concentrated demographics through advertising. ...Read the whole story

Recent Most Read Stories

• Google Enhanced Campaigns Increase Cost Per Click
• Digital Businesses Address Need For Mobile Ops, Sites
• Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map
• WPP Adds Funding To Fullscreen, Ups Digital Expansion
• MSN, Newsy Partnership To Debut
• ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines
• Fandango Adds To Video Lineup
• Facebook: Sponsored Stories Settlement Gives Users 'Windfall'
• Kiip Debuts Self-Serve Option For Advertisers
• Mindshare Taps Elkins As Managing Director, Digital, West Coast

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• Wednesday, Jun 19, 2013
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