• Google Defends DoubleClick Deal As Benefit To Industry by Tameka Kee

    In a hearing before a Senate Judiciary Subcommittee, Google's legal counsel defended the search giant's purchase of the leading ad serving network as a deal that would benefit the industry rather than stifle competition. Begging to differ was Microsoft, whose acquisition of aQuantive is already a done deal. ...Read the whole story

  • Microsoft Expands Search by Gavin O'Malley

    Still intent on capturing market share from Google and others, Microsoft has expanded the scope of pages spidered by its search engine by 400%, revamped its query response technology, and deepened the breadth of its core verticals--including health, local, shopping, and entertainment. ...Read the whole story

  • Marketers Bank on Google Competitors To Increase Search Share: Study by Tameka Kee

    New data from MarketingSherpa's annual Search Marketing Benchmark Guide found that while most search marketers think they get the most bang for their buck with Google, ROI expectations for their investments with Yahoo, MSN and Ask's search offerings are on the rise. ...Read the whole story

  • Microsoft Extends Into TV Initiatives by Gavin O'Malley

    Microsoft will begin marketing media extenders to enable Web content viewing on the TV and also announced "Internet TV" with ads powered by YuMe. ...Read the whole story

  • Sony Execs Open Studio For Digital Content by Gavin O'Malley

    "Non-traditional" studios focused on content for the digital age are popping up left and right. Continuing the trend, a couple of Sony Pictures execs, Michael Wayne and Chris Kimbell, have launched a studio named Deca to identify, develop, finance, market, and distribute interactive entertainment concepts and properties across emerging media platforms. ...Read the whole story

  • Panel Talks Around Question Of Interactive Leadership by Douglas Quenqua

    What does it take to be a leader in interactive advertising these days? Good question--and one that did not necessarily get answered during Thursday's AOL-sponsored Advertising Week discussion on the topic. But one thing was apparent: Buying up as many digital ad properties as possible isn't a bad start. ...Read the whole story

  • The Pugilistic Polemics At The Portal by George Simpson

    Rather than continue to make random acquisitions in an arms race that recalls the Mutual Assured Destruction strategy used in the first cold war, the ... ...More

omma hollywood One-on-One Exclusives by Staff Writers

Catch our video interviews at OMMA New York with Nick Nyhan of Dynamic Logic, Shane Steele of The Coca-Cola Co., and David Verklin of Carat. ...More

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