• NielsenConnect, ESPN Deal Paves Way For Holistic Media Buys by Tameka Kee

  NielsenConnect's new deal with ESPN to measure media consumption across all of the sports giant's properties moves the industry a step closer to truly holistic media buys. ...Read the whole story

• DoubleClick Teams With Visible World For Dynamic Video Ads by Gavin O'Malley

  DoubleClick has enlisted video-targeting technology from Visible World to launch Dynamic Video--a new feature for DoubleClick Rich Media ads, which combines interactive design, ad-serving and reporting capabilities with the power of dynamically generated, flexible, customized video messages. ...Read the whole story

• Senior Engineer Leaves Google To Become AdMob's 'Quality Guru' by Tameka Kee

  San Mateo-based AdMob continues to shake up the mobile ad space--serving nearly 1.6 billion global impressions in September and snagging Kevin Scott, former Google Senior Engineering Manager. ...Read the whole story

• Facebook Issues Warning About Sexual Predators In NY AG Settlement by Gavin O'Malley

  Facebook cannot guarantee that users will not be subjected to illegal or inappropriate contact from sexual deviants. That is the message the high-flying social network has agreed to carry in the face of mounting pressure from New York State prosecutors. ...Read the whole story

• Media Contacts Hires Digital Vet Jarvis Mak To Lead U.S. Research by Gavin O'Malley

  Havas agency Media Contacts has hired Jarvis Mak as vice president, U.S. director of research and insights. Mak, a former Nielsen//NetRatings executive, will be based in Media Contacts' San Francisco office. ...Read the whole story

• Glam Media Hires Conde Nast Exec To Lead Living Channel by Gavin O'Malley

  Fashion and shopping e-publisher Glam Media has hired Conde Nast executive Joe Lagani to lead its new Living channel as vice president and general manager. Lagani, formerly vice president, publisher for House & Garden, is tasked with launching and setting the strategic direction for GlamLiving. ...Read the whole story

• ContextWeb Opens ADSDAQ Exchange To All Publishers
• Mario Batali Web Series Debuts On SeriousEats.com
• Apple Will Open iPhone To Outside Applications
• Sony Online Entertainment Chooses Intergi to Supply Ads
• Watershed Publishing To Buy Stake In Adrants
• Underscore Marketing Names Media Director

Recent Most Read Stories

• Weather.com Develops Real-Time Data Ad Targeting
• Ford, Jeep, Chevy Top Digital Auto Brands
• Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen
• 'Geo-Conquesting' Drives Higher Mobile Click Rates
• Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation
• Yahoo To Buy Tumblr For $1.1 Billion
• The Bid Management Tools Arms Race
• MetroPCS Drops Challenge To Neutrality Rules
• LikeableAds.com Launches, With Focus On Social Media Ads
• Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It

Previous Issues

• Monday, May 20, 2013
• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• More Issues »