NielsenConnect's new deal with ESPN to measure media consumption across all of the sports giant's properties moves the industry a step closer to truly holistic media buys. ...Read the whole story
DoubleClick has enlisted video-targeting technology from Visible World to launch Dynamic Video--a new feature for DoubleClick Rich Media ads, which combines interactive design, ad-serving and reporting capabilities with the power of dynamically generated, flexible, customized video messages. ...Read the whole story
San Mateo-based AdMob continues to shake up the mobile ad space--serving nearly 1.6 billion global impressions in September and snagging Kevin Scott, former Google Senior Engineering Manager. ...Read the whole story
Facebook cannot guarantee that users will not be subjected to illegal or inappropriate contact from sexual deviants. That is the message the high-flying social network has agreed to carry in the face of mounting pressure from New York State prosecutors. ...Read the whole story
Havas agency Media Contacts has hired Jarvis Mak as vice president, U.S. director of research and insights. Mak, a former Nielsen//NetRatings executive, will be based in Media Contacts' San Francisco office. ...Read the whole story
Fashion and shopping e-publisher Glam Media has hired Conde Nast executive Joe Lagani to lead its new Living channel as vice president and general manager. Lagani, formerly vice president, publisher for House & Garden, is tasked with launching and setting the strategic direction for GlamLiving. ...Read the whole story
Watch video highlights from the ANA Annual Meeting, including Al Gore and Bob Liodice, DDB's Chuck Brymer, and Sara Lee's Benny Lawrence. ... ...More
I'm a competitive guy. If there's a list and I'm on it, I want to be at the top. So seeing 'widgets' at the top ... ...More
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